Create your Marketing Blue Print – Step 2

 

Planning your marketing strategy

 

A marketing plan is a road-map of your current marketing strategy that would provide a direction of your organizational marketing efforts. This plan would be prepared through the comprehensive market research, consultation, feedback and observation of stake-holders.

Marketing plan should reflect your company vision, company mission, strategic goal, tactics and marketing objectives.  It is expected that the plan will evolve over the time incorporating newer factors available over the time.

 

To finalize your marketing action plan, you have to answer following questions;

  1. Vision statement– A statement which reflects the preferred future of your organization.

Question Where do you want to see your business in the future?

Answer –

 

  1. Mission Statement – The purpose of your organization

Question – Why does your business exist?

Answer –

 

  1. Goal – Broad, long-term aims that define accomplishment of the mission

Question – How you will accomplish the mission?

Answer –

 

  1. Marketing Objectives – A quantifiable target to accomplish goal over a specified time

Question – What do you want to accomplish through marketing?

Answer –

 

  1. Tactics – Action plant to implement a strategy

Question- What is the methodology will you adopt to implement your marketing strategy?

Answer –

 

  1. Marketing Strategy – broad activities to achieve objectives

Question- How will you achieve your marketing objectives?

Answer –

Please answer all 5 questions and don’t forget to subscribe to create Marketing Blue print.

If you haven’t read Article 1, please read here

 

 

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References:

  1. http://uc.kennesaw.edu/resources/resources_docs/uc_marketing_plan_2015_2017.pdf
  2. https://www.sbs.ox.ac.uk/og-events/12611/oxford-strategic-marketing-programme-information-session
  3. https://pixabay.com/
  4. http://www.nucifora.com/art_243.html
  5. https://saylordotorg.github.io/text_small-business-management-in-the-21st-century/s11-02-the-marketing-strategy-process.html
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Follow these Simple steps to create your Marketing Blue Print

Simple steps to create Marketing Blue Print

Understanding Marketing

 

Marketing is the management process that is concerned with the flow of goods and services from producer to consumer. It is a concept that focuses on the needs of the buyer to satisfy the customers’ needs rather than a selling concept which focuses the needs of the seller that is limited to turn products into cash.

 

Now, the important step is, where to start?

It’s simple!

It’s three step process that every startups and marketers have to follow.

Understand, decide and implement.

 

First, know about your product, service, brand, blog or campaign which you want to promote.

Second, identify your target customers whom you want to reach.

And third, decide the best medium of promotion to materialize your concept.

 

 

What is your product?

A product or service is anything that can be offered to a market that might satisfy a want or need. This may be tangible or intangible.

 

You can make a marketing plan for anything which you satisfy your customer’s needs. It may be a product, service, brand, your blog, any campaign etc.

 

Who is your customer?

An individual or business whom you want to convey your message to satisfy their needs from your product or service.

 

This is important stage where you have to identify who is the closest match of your product from the broad audiance. You also have to identify your customers with industrywise. Once, you complete this step, you will have an idea about a methodology of promotion to reach them.

 

How to promote?

Promotion is the stage where your marketing journey begins. Here, you came on a stage where you choose how to spread your message to customers.

 

Here, you have various options now you have to take a decision about the best method to start with.

 

Following are various options to decide;

  1. Advertising – you can advertise your product, service or brand in newspapers, radio, television, magazines, outdoor signage and online.
  2. Personal selling – use sales persons to sell the product or service meeting face-to-face with the customers
  3. Sales promotion – a short-term tactic to boost sales long-term customer loyalty.
  4. Public relations – the spread of information to individual, businesses, government, NGOs and people
  5. Direct marketing – communicate directly to customers through cell phone text messaging, selling, email, websites, database marketing, fliers, catalogue distribution, promotional letters.

 

Once, you have decided your method of promotion, you came on stage where you can plan of your marketing strategy.

 

So, please don’t forget to subscribe us for next post to know how to create your marketing blue print without any help & please, share our post to your social media.

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Thank you for reading.

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Enhancing strategic thinking

Enhancing strategic thinking

Strategic thinking is simply a thought process to achieve a success in business or game. It is a cognitive activity to acquire knowledge through thinking, senses and experiences.
Hense, it is an act of collecting information concerning organisational weakness and strength, sensing challenges and threats to lead the organisation towards unconditional success through organising available resources.

 

 

Therefore, for strategic thinking strategist must have unique skills of Analysis, synthesis and diagnosis.
– An analysis is necessary to assemble the data on which he makes his diagnosis
– synthesis is important in order to produce from these data the diagnosis itself and
– the diagnosis, in fact, amounts to a choice between alternative courses of action.

It is an art, science and craft of decision making that enables an organisation to achieve its long-term objectives to create a competitive advantage for the firm.

 

Strategic thinking must encompass following characteristics;
1. Strategic thinking must be superior to competitors.
2. It is to achieve long term objectives.
3. It must address the key strategic issues.
4. It is based on available organisational resources.
5. It must be oriented towards expected performance outcomes concerned with the expectations of the identified stakeholders.

 

Hence, Strategic thinking is a foundation which provides a tool for strategic decision making that enables organisation for strategic planning. In short, growth comes from thinking and only from superior, new and strategic thinking.

References:
Beaufre, Andre (1965). An Introduction to Strategy. Frederick A. Prager.

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How to Automate Business Processing from Start to Finish

How to Automate Business Processing from Start to Finish

Small Businesses such as; Hair Salons, Accountants, Dentistry, Massage Therapists, Private Tutors, Legal Services, Interior, Designers, Spas, Freelance Consultants, Estate Agents and Personal Trainers etc spend enormous time in managing their contacts, making appointments, sending notifications, invoice and reminders.

 

Our friends Grow In Cloud developed a #1 All-In-One Business Management Software that saves thousands of pounds through process automation which eliminates repeat and manual data entry jobs and increases business efficiency by three times working independently 24/7 and managing as well as recording each and every activity done by you or your clients.

 

With Grow in Clouds, you can integrate useful platforms such as Google, PayPal, Stripe, Microsoft Exchange, WordPress, blogger, Wix.com, Outlook, iCloud, google calendar and Facebook.

 

More than 1000 companies are using this and more than 15,000 appointments have booked without any human error. Morethan 4000 documents have been uploaded and shared as well as £60,000 plus payments have been successfully processed through the Grow In Cloud.

Grow In Cloud offers contact management, appointments booking, inventory management, document sharing, invoicing, suppliers contact management, Marketing campaigns tracking, Accounting reports such as cash flow, sale and purchase.

 

Register yourself and try it free for 30 days without providing credit card information here; https://app.growincloud.com/Account/Register

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Understanding Dialectics of Strategy

Strategy

A word strategy first appears in a military strategy text of master Sun Tzu ‘The art of war” in 500BC.
The origin of the word strategy in French first appears in the early 19th century as stratégie which refers to a “set of coordinated actions, skilful operations, manoeuvres to achieve a specific goal”. While in Greek as stratēgos means “army leader”.
Oxford dictionary defines ‘strategy, as ‘The art of planning and directing overall military operations and movements in a war or battle.’

 

Antonyms for strategy is interesting and it reveals its negative character. The antonym is honesty or openness. That means strategy involves some secret and dirty tricks.

Business

Similarly, the word ‘business’ first recorded in mid 14th century from busyness (busy + ness) in Northumbrian old English as bisignes as (bisig + nes), replaced by busyness (state of being much occupied or engaged). The antonyms of business are entertainment, fun and unemployed. It seems antonyms of business are more interesting.

Management

likewise, the English word management evolved in the 17th and 18th centuries from the French word ménagement and the Italian maneggiare (to handle, especially tools or a horse).
For management the Antonym is employees. I think this comes from the antonym of the employers (management that is closed to the word employers as a synonym).

The analysis of words and their origin tell us a more interesting story. If a business person knows well aware of the words and their origin, it would be more helpful to lead the business towards its mission. For example, a knowledge of the word strategy which has originated from military, it reveals it real character. That gives business persons an idea of ethical, moral and legitimate practices.
From this investigations, one thing becomes clearer that business is as like a war (competition) and businesses must keep their tactics, operation, resources secret to their competitors.

Also, businesses should acquire the core essence of strategy and equip with strategic tools, such as long-term commitment, flexible approach in an uncertain business environment, proactive in planning and visionary management.

I want to summarise this article with Master Sun Tzu’s famous quote; “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
― Sun Tzu

 

Reference:
1. Définitions lexicographiques [archive] et étymologiques [archive] de « stratégie » du Trésor de la langue française informatisé, sur le site du Centre national de ressources textuelles et lexicales
2. http://www.thesaurus.com/browse/strategy?s=t
3. Roget’s 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

4. https://pixabay.com

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