Follow these Simple steps to create your Marketing Blue Print

Simple steps to create Marketing Blue Print

Understanding Marketing


Marketing is the management process that is concerned with the flow of goods and services from producer to consumer. It is a concept that focuses on the needs of the buyer to satisfy the customers’ needs rather than a selling concept which focuses the needs of the seller that is limited to turn products into cash.


Now, the important step is, where to start?

It’s simple!

It’s three step process that every startups and marketers have to follow.

Understand, decide and implement.


First, know about your product, service, brand, blog or campaign which you want to promote.

Second, identify your target customers whom you want to reach.

And third, decide the best medium of promotion to materialize your concept.



What is your product?

A product or service is anything that can be offered to a market that might satisfy a want or need. This may be tangible or intangible.


You can make a marketing plan for anything which you satisfy your customer’s needs. It may be a product, service, brand, your blog, any campaign etc.


Who is your customer?

An individual or business whom you want to convey your message to satisfy their needs from your product or service.


This is important stage where you have to identify who is the closest match of your product from the broad audiance. You also have to identify your customers with industrywise. Once, you complete this step, you will have an idea about a methodology of promotion to reach them.


How to promote?

Promotion is the stage where your marketing journey begins. Here, you came on a stage where you choose how to spread your message to customers.


Here, you have various options now you have to take a decision about the best method to start with.


Following are various options to decide;

  1. Advertising – you can advertise your product, service or brand in newspapers, radio, television, magazines, outdoor signage and online.
  2. Personal selling – use sales persons to sell the product or service meeting face-to-face with the customers
  3. Sales promotion – a short-term tactic to boost sales long-term customer loyalty.
  4. Public relations – the spread of information to individual, businesses, government, NGOs and people
  5. Direct marketing – communicate directly to customers through cell phone text messaging, selling, email, websites, database marketing, fliers, catalogue distribution, promotional letters.


Once, you have decided your method of promotion, you came on stage where you can plan of your marketing strategy.


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How Frustrating is it When You Need a GP Appointment and You Don’t Get One?

Appointment booking with the GP is tedious and challenging task. GP practices ask patients to give a call at 8:00 in the morning. You are quite lucky, if your call is answered and get an appointment for the same day!

Also to book an appointment in advance, patients have to visit to their GP surgery. It is also disappointing if you didn’t get the time and day you were looking for or choice of your GP.


So, is really that difficult?

Here, our mind is boggling to get correct reason! Do they intentionally do this due to overloaded? or they don’t have the system of online appointment booking? Or if they have it but don’t want to implement it for some reasons?

But when you see, on NHS website, many surgeries either do offer online appointment booking system and many don’t. It is also the case that those who have such system available, do not advertise it to their patients.

That is the reason around 80% of the patients do not register or use online booking system. I suspect few other reasons too of discouragement.


Here is more frustrating:
If you visit on NHS choice website, for sign into GP online services section, it has mentioned: “although the sites below offer these services in principle, your practice may not.”

Again, they made it complicated. please look here;
If you want to start using online services
1. Tell your GP practice you want to use online services.
2. You’ll need to confirm your identity,
3. so take photo identification (passport or driving licence) and
4. proof of address (for example a bank statement or gas/electricity bill).


Once, you have done to get registered, you need to download one of the above application of your choice or provided by your GP surgery. It is also difficult for those who don’t keep a smart phone or not use to it.

There are many software available in the market which can easy to use for appointment booking, sending automated notification on your mobile and email as soon as your appointment is booked, and just before your appointment ( 1hrs, 30 minutes ) so You don’t miss it.


One of the cloud-based software developed by our friends can be very helpful to solve the problems of appointments booking and contact management. This can also be very helpful for patients as it doesn’t require downloading and can be accessed from anywhere, anytime with computer, laptop, iPad or mobile.

Grow In Cloud offers Client’s Site so patients can find free slot and also select GP of their choice and book an appointment without interfearing their GP surgeries 24/7.

I would like to encourage who has such system should approch to their nearby surgeries and convince them to integrate for mutual benefits of themselves, GP surgeries and for their patients.

What is to be done?

We have a problem. And we also have its solution. But here, I want to leave this on stakeholders to solve it.

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